Artpilot: Streamlining Art Services Through Human-Centred Design
PERSONAL PROJECT
TIME
6 WEEKS, 2025
WORK
UX+UI DESIGN – BRANDING
The product
Artpilot connects the people who own art with specialists who care for it. The digital platform streamlines booking, consultation and scheduling helping clients and providers collaborate smoothly.
Case Study Summary
Artpilot is a six-week UX project aimed at digitizing the art-services sector. The goal was to replace ad-hoc email and phone bookings with a unified platform for scheduling, consultation and service management. Through user research, prototyping and iterative testing, I identified pain points, defined key user groups and developed a responsive design system. Usability testing achieved a System Usability Scale (SUS) score of 78, with 80% of unmoderated participants following the intended flow. The project underscores the importance of clear language, inclusive design and a modular design system for both novice and expert users.
The problem
Art‑service transactions typically happen via email or phone, leading to booking errors, unclear pricing, coordination problems and low trust. These issues undermine complex projects. A digital solution was needed to simplify workflows and improve transparency.
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Goals & objectives
Build a service that simplifies workflows for clients and providers.
Integrate scheduling, consultation requests and service bookings in one interface.
Reduce friction and uncertainty to boost user confidence.
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Role and responsibilities
Conducted competitive audits.
Developed user personas.
Created low‑ and high‑fidelity prototypes.
Ran moderated and unmoderated usability tests.
Iterated on designs based on feedback.
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Key challenges
Reduce intimidation: Make art services feel approachable.
Build trust: Convey reliability and security for high‑value artwork.
Accommodate diverse users: Cater to artists, collectors, dealers, collections managers and homeowners.
Support novices and experts: Provide clear guidance without alienating experienced users.
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The product
Artpilot connects the people who own art with specialists who care for it. The digital platform streamlines booking, consultation and scheduling helping clients and providers collaborate smoothly.
Sticker red
#DB3334
Flat grey
#2D2D2D
Hard black
#000000
Office Green
#DB3334
Office blue
#DDF3F8
Office orange
#FFF2CE
Light grey
#EBEBEB
Barely grey
#F3F3F3
White
#FFFFFF
Artpilot demonstrates a commitment to accessibility and inclusion, learn more about our actions here.
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Artwork installation
Custom framing
Transportation and crating
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Artists
Cultural institutions
Galleries
Corporate collections
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