2024 | Brand Identity • Graphic Design • Market Analysis
The Semaphor Branding Proposal focuses on designing a brand centered around hand-powered emergency communication solutions emphasizing community resilience and reliability by combining tradition and innovation.
Project Summary
Introduction
The Semaphor Branding Proposal outlines the development of a brand dedicated to providing hand-powered emergency communication solutions.The project aims to ensure connectivity during crises, combining tradition and innovation to create reliable and versatile products.
Brand Mission Statement
To give peace of mind during emergencies by providing hand-powered communication solutions.
Brand Purpose
We create hand-powered emergency communication devices that give back to communities while connecting our customers when they need it most.
Vector Partnership
VECTOR (Vancouver Emergency Community Telecommunications Organization) enhances community resilience during emergencies by developing communication capabilities through volunteer efforts. Semaphor partners with VECTOR to support this mission.
Product Description
Semaphor products combine hand-crank radios, satellite phones, lights, and USB charging systems to ensure continuous communication during crises.The Pro model includes a satellite network subscription and a donation to VECTOR. The HWY-1 model provides essential features without the satellite subscription and includes a one-time donation to VECTOR.
Visual Identity
The Logo
Inspired by satellites, the logo features a logotype and icon composed of concentric rings, bringing to mind Wifi connectivity, space exploration, radio towers, and bullseyes. The negative space creates a satellite between the wifi symbols, and the rings emanate from a central circle like radio waves from an antenna.
Color Palette
Striking a balance between calming and invigorating, this palette merges natural blues with a warm orange to evoke open skies, sunlight, and outdoor preparedness. The result is a versatile range of color combinations that remains visually cohesive.
The Full Document
The complete Semaphor brand guidelines are available upon request. This comprehensive document covers:
Logo usage/misuse
Color palettes
Typography
Pattern construction
Real-world brand applications (advertising and packaging)
A in-depth competitor analysis
Design rationales
Mockups
In addition to other elements. If you would like to see a copy of the full document, please do not hesitate to reach out and a .pdf can be provided upon request.
TL;DR:
Why it matters: The Semaphor branding proposal combines innovation and tradition to create hand-powered emergency communication tools, supported by a strong, cohesive brand identity.
The details:
A branding proposal for an emergency hand crank radio company.
Mission: Provide peace of mind and connectivity during emergencies.
Visual identity:
Logo inspired by satellites, connectivity, and radio waves.
Color palette blends calming blues and energizing orange, evoking nature and preparedness.
Brand guidelines document: Include logo usage, typography, patterns, competitor analysis, and real-world applications like packaging and advertising. (available upon request)
The takeaway: Semaphor's branding balances reliability and innovation, reinforcing its mission to keep people connected during emergencies.